Communication is the sending and otherwise receipt of messages (information) from an identified source to a receiver for shared meaning to be attained. By virtue of this blanket definition, communication is an everyday occurrence as human existence cannot operate in a vacuum.
The more people keep interacting with each other and expect to gain responses to inform their actions, communication is said to occur.
Put in a more scholarly context, http://en.wikipedia.org/wiki/ defines communication as the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the message of the sender.
Adinkra are used extensively in fabrics, pottery, logos and advertising. They are also incorporated into walls and other architectural feature
As the ultimate aim of communication is to convey messages and attain a shared meaning, Adinkra symbols can be classified as an important tool of communication.
These symbols are employed a lot by large outdoor advertisers to send out clear cut messages to their target audiences. For example in ghana, Vodafone ( a multinational moble phone Company) uses a lot of adinkra symbols in their outdoor advertising just to
convey the message that they share the ghanaian values of their local customers. Also huge achetectural buildings incorporate them in their designs not only to convey a message of beauty but to convey a message of being indegenous.
Adinkra symbols such as Gye Nyame, Sankofa, owuo akwedie are also used in the fashion industry,religion and culture. In the fashion industry these symbols are inscribed on cloths to convey specific messages. For example the ‘Gye Nyame’ which means except God symbolises the wearer’s believe in the supremacy of God. It is also common to see ‘Owuo akwedie’ (death ladder) imprinted on funeral cloths just to send the message that every human being will one day climb the ladder of death.
In culture, they are used as symbols of greatness and identity of clans and other groupings. By their very nature, they convey instant messages and are a great tool of communication. The very word ‘NKRA’ that holds the word ‘adinkra’ together means ‘message’ so it is by no accident that it is a very important communications tool.
BACP2014022
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